About Us

Helene with UWOS ModelsUnique Inspiration (used to trade as Femina Lingerie) started in January 2006 providing Scandinavian high quality lingerie but to a fraction of price!

Today the company has changed trading name to Underwear of Sweden and stands for affordable everyday luxury, inspired by original Scandinavian design principles.

The Underwear of Sweden brand prides itself on making women feel special with their luxurious fabrics and impeccable fit.

Tired of seeing beautiful lingerie at inaccessible prices, designer Helene Pilhage set out to design underwear that retained the extravagance of other brands but without the hefty price tag - creating underwear that is appropriate for both young and more mature women - there is something for everyone!

Unique Inspiration has expanded the business by taken on fashion clothing brands from Scandinavia to Australia and New Zealand. We are partnering with a number of sales agencies throughout the territories. To read more about our exciting brands please click here: